There’s no doubt about it – the network marketing industry is huge. And growing every single year. The industry provides the largest part time earning opportunities in the UK and sales are in excess of £2 Billion in the UK alone. Throw the rest of the World in and those stats become a little mind blowing. But with so many companies operating in the industry, how on earth do you pick the best one for you? Here’s just some of my tips on making the right choice 🙂
- Start with the product – what will sit behind your business?
Is it a product you love yourself? Do you believe in the product? Will you feel confident recommending it to the people around you? Will you be willing to commit to ditching the high street brand and buying your own products? If the answer is no to any of those, it’ll be tough. Not impossible, but definitely tougher than it needs to be. People will be trying and buying directly from you so they’ll want to see your belief in your product is unshakable. If you don’t believe, why should they?
How does the company value and believe in the product? Do they have a fair returns policy for example? This is important (or it is to me anyway!) If the company has a fair returns policy, you as a business owner will be protected (both from an ethical and financial point of view). In the early days particularly, that protection will be the comfort blanket that will give you the confidence to recommend away and ultimately start growing your business right from day one.
- Check the company out properly – will you be joining a trusted brand?
It might sound obvious but there’s nothing wrong with being thorough! Check the official sources rather than just relying on google. Network marketing is no different to aliments when it comes to google results! You get an array of weird and wonderful answers and not always from a reliable source. Check the company is registered with Companies House. You need to know your business will be legit. Next check that they are a member of the DSA UK (Direct Selling Association). As a member of the DSA the company will comply with the Consumer Code of Conduct which protects your future customers and the Code of Business Conduct which will protect you as a business owner. Check if there are any other accreditation’s they have, like the Investors in People award for example. This will give you an indication as to how the company values their business owners and how much support you might get when you start out. Oh, and see how long they’ve been in business. There can be big difference between company’s that are 40 years old and those that are new to the market.
So once those checks are done and you’re happy you’re looking at good companies with good products that you like, you’ll probably find yourself with a short list – I know right! Not an easy process! But it is worth making this effort at the beginning to save some pain later on 🙂 So what do you look for to make the choice?
- Can I work with this person?
In this industry you’ll have most likely have been shown the opportunity by an individual person. The responsibility of that individual is to show you how to get started, support you in learning about the business model, help you set goals both short term and long term. You’ll be getting pretty up close and personal so you do need to have some rapport from the start. They’re likely to become a very good friend if you choose wisely. Not going with your gut here can really hinder your business. You don’t want to suddenly find yourself on your own just because the two of you didn’t quite click.
- What training will you have immediate access to?
When you take the plunge you’ll be raring to just to get on with it. But you don’t want to go off in a direction that might come back and bite you later. So check if you’ll have access to some online basic training. Now of course, if you’ve already chosen someone you can work with then they’ll be there every step of the way to help you. But the general company trainings will give you that broader knowledge that you’ll need to start with a bang.
- Do I get the business model?
Each company will have a slightly different business model and it’s important to have a basic understanding before you decide. You don’t need to know everything, you’ll gain a deeper understanding as you go. But things I found useful before I started: What’s my discount percentage on the products and how will that change as I grow my business; When I have a team, how do the company rewards work? Will I be rewarded on all of the team or just some; Are there any set targets I’ll have to meet to grow; Is the business model incrememted fairly? Do levels of promotion remain realistic as you grow? Again, your person will have told you the basics but you should take the time to understand the differences between companies so you’re comfortable you’ve chosen the one that will work for you.
So there you have it. Those are the things I did to make an informed and confident choice of the type of business owner I wanted to be. And I don’t doubt for a second that the diligence at the beginning is why I have my growing business 18 months on. So I want to end on just one final point before the rambling refuses to stop!
Whichever company you’re looking at, no matter what choice you make, or for that matter, whatever choice you’ve already made… we’re in this together. Network marketing is a pretty special industry. It gives anyone with a desire to work hard a real opportunity to make a difference in their lives and in the lives of those around them. As professional network marketers it is our job and responsibility to champion what we do and make sure it stays the ethical, growing and life changing opportunity that it is. We need to support each other and our industry and go get those dreams.
I will slowly and carefully climb down from my soapbox now… seriously, I may never stop talking! But thank you for reading and if I’ve helped you at all… I’m here if you want to hear more 👇🏻
For now I bid you good night.
Laters lovelies 😘